MCDOWELL'S N0. 1 WHISKY BRAND CHANGES TO MR. DOWELL'S

Press Release

Strictly embargoed till 18th October

Lagos, Thursday October 18th, 2018: McDowell’s No.1, the largest selling whisky in Nigeria, has announced its new brand name, ‘Mr Dowell’s No.1’. With this, your ‘Spirit of True Friendship’ now rolls off the tongue smoothly in more ways than one.

The new name, Mr Dowell’s No.1 Whisky, was the overwhelming favourite of Nigerians who joined in a unique social media campaign, which lasted about two weeks.

Temitope Adenle, Brand Manager, Mr Dowell’s No.1 Whisky, remarks “In addition to the fact that the name was the overwhelming choice of our consumers, we are particularly pleased that we have a new name that rolls off the tongue as smoothly as Nigeria’s no.1 whisky.

“Mr. Dowell’s will continue to sit proudly at tables where friends gather, strengthening bonds of true friendship.

“Our friends can be rest assured that Mr Dowell’s may be a new name but the spirit remains the same. It is the Spirit of True Friendship”.

18+. Drink Responsibly.

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NOTES TO PRESS

ABOUT MR. DOWELL’S: Originally produced in India, Mr. Dowell’s No. 1 whisky, is the world’s best-selling whisky. It is a smooth and easy blend of scotch, malt and African spirits, with a distinctive aroma.

Mr. Dowell’s joined the Guinness portfolio in 2014 when the company acquired majority stake in United Spirits Limited and has grown in reach and appreciation over the years.  

Mr Dowell’s No.1 Whisky was created to enable friends to better celebrate true friendship. It brings friends together through shared experiences.

Mr. Dowell's No.1 whisky is sold in several countries outside India, with Nigeria being its largest export market.

In 2016, Guinness Nigeria PLC started producing Mr. Dowell’s right here in Nigeria.

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